Berra sues TBS over "Sex and the City" ad

Aren't we getting a little over-zealous with this anti-sex stuff?

NEW YORK - Hall of Famer Yogi Berra has filed a $10 million lawsuit against TBS, claiming the cable television network sullied his name by using it in a racy advertisement for its "Sex and the City" reruns.

Berra's papers, filed in Manhattan's state Supreme Court, say the Turner Broadcasting System Inc. ad, which has appeared on buses and in subways, caused "severe damage to his reputation" with its reference to Kim Cattrall (news)'s sexually promiscuous character, Samantha.

The offending ad, Berra's court papers say, queried readers about the definition of "yogasm." Possible definitions: (a) a type of yo-yo trick, (b) sex with Yogi Berra and (c) what Samantha has with a guy from yoga class. The answer is (c).

The reference to the sexual act made in connection with Berra "engenders a moral taint that has damaged his otherwise spotless reputation," say his court papers, filed last week and posted on thesmokinggun.com Web site.

The 79-year-old Berra "is a married man and has children and grandchildren," his court papers say. "He is a deeply religious man who has maintained and continues to maintain a moral lifestyle and has a spotless reputation for integrity, decency and moral character."
Berra's lawyer Lewis Smoley, said he was told TBS stopped running the ad last August. Nevertheless, he said, he wants the court to order the superstation to never run the ad again.

The Berra suit seeks $5 million on each of two causes of action: commercial use of his name without permission and unjust enrichment by use of his name without permission.
A spokeswoman for TBS, based in Atlanta, said Tuesday: "We do not comment on litigation."
Berra, a catcher for the New York Yankees from 1946-63 who lives in Montclair, N.J., is one of baseball's most beloved and quotable characters. He also managed the Yankees and the New York Mets to pennants.


Me thinks he doth protest too much. About 9.9 million dollars too much. 

Posted by surrogate
2/02/2005 06:48:00 pm  
I love that word: "spotless"
Yes, clearly he is much superior to the rest of us heathens. Waiting breathlessly for the tell-all from the grandchildren after he dies. 

Posted by Sarah
2/02/2005 10:09:00 pm  
“Yes, clearly he is much superior to the rest of us heathens”.

LOL, absolutely. Plus, I have it from reliable sources he doesn't wear crotchless undies. 

Posted by WhyNot
2/02/2005 11:28:00 pm  
did you also see where that guy sued nestle's for using his picture for the past 20 years on tasters choice coffee??

i think i am going to sue the world for using my name in turkish (nissan) as the name of a car/truck.... 

Posted by april
2/02/2005 11:41:00 pm  
“i am going to sue the world for using my name in turkish (nissan) as the name of a car/truck”.

LOL, why not? Go, girl :-)

Yes, the sueing bug is really ridiculous. We've been mostly immune from that here, but it's starting to catch on :-( 

Posted by WhyNot
2/03/2005 12:34:00 am  
did you get any interesting mail?? 

Posted by april
2/03/2005 01:11:00 am  
“did you get any interesting mail?? ”.

Not yet, April, but it should arrive soon. Takes a good 5 days on average between the States and France. I'll let you know when we get it :-) 

Posted by WhyNot
2/03/2005 01:25:00 am  
He should be so lucky that anyone spent even more than the time it takes to say "eww" contemplating his association with that ad. 

Posted by Jenni
2/03/2005 01:52:00 am  



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